I remember being a horrible kid most of the year…until Christmas time rolled around. Then I’d be an angel. Like these kids. Like MY kids.
And I know you were the same. Anything to avoid the naughty list. Sometimes art does imitate life completely.
It ain’t every day you get to supervise the construction of a giant Etch A Sketch.
This thing was made to ensure everyone remembered that Toys R Us was, is and always will be, the Champions of Play.
Despite the $6 billion in debt that led to their bankruptcy, Toys’R’Us did have a surprisingly successful holiday season in the wake of this campaign.
The loss of this beloved brand – despite how hard we fought to save it – remains the biggest heartbreak of my career.
